Kodak in China
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Code : COM0074
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Region : China
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Abstract:
Eastman Kodak Co. (Kodak) forayed into China in the early 20 th century. Pedagogical Objectives: |
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Keywords : Eastman Kodak; George Fisher; Economies of scale; Kodak China; Kodak Wuxi; Market Entry Strategies Case Study; Xiamen Fuda Photomaterials Co; Fuji Film; Lucky Films; Joint ventures; Legend; Nokia; Kodak Express; Goldman Sachs; Digital photography; Corporate social responsibility
Contents :